Archive for Web 2.0

Programming Web 2.0 Applications - It’s not Rocket Science

People sometimes put computer programmers in the same category as brain surgeons and rocket scientists. They believe they are an elite group of brain boxes, and only a chosen few have what it takes to make it.

Well the above probably is true of brain surgery and rocket science, but it certainly isn’t the case with computer programming.

Getting Started

There are an awful lot of resources out there on the net for would-be programmers. But a problem for someone just starting out is ‘What language should I start with?’. Once you have chosen that, you then have to worry about IDE’s (integrated development environments), frameworks, deployment options, methodologies. It’s all just too much!

My Advice

If you want to develop applications for the web, you can’t go far wrong with PHP as a programming language. It’s relatively easy to learn, and is the most widely used across the internet. Match that up with MySQL and you have the ability to create data driven websites.

For an IDE you can use Eclipse. And the cherry on top, for those nice Ajax effects, is Dojo, an Ajax framework.

The best thing about all the above tools is that they are completely free.

A Little Help

We all need a little help from time to time. I have just created a set of Quickstart Video Tutorials which should help you get going. By the end of the series you will have a working web application (albeit a small one). You will need to sign up to get these videos, and I’d be grateful for some feedback on them.

Enjoy!


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My Twitter Tales

After the deafeningly silent response I got to my last post, asking for Twitter followers and followees, I decided to take the bull by the horns and go and get my own Twitter friends.

I found a list of 300 (and growing) internet marketers at Marketing Pilgrim, and started following them.

Results?

Bear in mind that I did this today, my followers went from 9 to 24. I am also meeting a local SEO marketer for coffee next week who I met through Twitter.

Downside

The downside here is that there are a lot of tweets to read through. I am following 118 people, but I don’t know how the guys with over 1,000 friends cope.

Conclusion

I’m just trying to let it wash over me, soak it up, and hopefully pick up a few golden nuggets from the ocean of tweets.

But life is a bit like that. You wade through a whole pile of mundane crap every day, but all it takes is just one little piece of information to make all the difference.


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Using 43things.com as a Marketing Tool

Hi Guys,

Whilst doing some market research today, I came across 43things.com.

Now I have seen this site many times before, although I am not an active user.

But today it hit me what a great research and possibly marketing tool this is.

It’s often said that to make money online, all you have to do is:

1. Find out what people want and
2. Sell it to them.

Well on 43things, people tell you what they want to do. And you can see how many other people want to do the same things.

Plus you can comment and put links in your comments.

Not sure if anyone else has used 43things in such a way before, but I’d love to hear your thoughts.


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Virtual Learning Environments - the Future of Internet Marketing?

I have been thinking recently about Virtual Learning Environments (VLEs), as they seem to be ideal for the delivery of ‘paid for content’. In particular eCourses, which could range from Internet Marketing to Knitting!

This type of delivery is going to become huge in Internet Marketing. eBooks will still have a place out there, but with the increase in computing power, and the speed of the average net connection, rich media is the way forward for content delivery.

There are various ways this type of content could be delivered:

Blogs

Your material could be put on a blog. The advantages here are that it is a very flexible platform to publish any sort of media on, from videos and podcasts to articles and images. Plus it would be very quick to get set up.
The downside is that if you have quite a lot of content, this format doesn’t lend itself well to structured learning. How do you tell people what material you need them to look at first, without having to create an index page that links to all your content pages and blog entries?

Content Management Systems

I looked at CMS systems such as Drupal quite seriously. You can customise them quite easily, and add navigation through various administration panels. But it’s still really only 1 step away from a blog, and has some of the same disadvantages.

Open Source VLEs

Now we’re getting a bit closer. There is an open source package called Moodle, which is built specifically to admininster and deliver courses. It has modules for payment, course enrollment, blogs and forums. Various media can be embedded in it’s pages.

But I found that this might be a little too structured, depending on your needs of course. If your material is to be delivered over a fixed period of time, Moodle is probably ideal. But if your content is a little more open ended, lets say for a membership site where the content just keeps on expanding, this format might not quite offer that sort of flexibility.

Custom Built

Now I can tell you what my next project is going to be! I found a new site called the Encyclopedia of Life. It’s aim is to catalogue every species of animal on the planet. No I’m not getting into animal conservation. What I did notice is the layout of their pages. Just go and look at them now (if it’s working, they had some problems with their servers due to load). Take a look at one of the animal entries. They are just beautiful.

polar bear layout

See how much content they managed to get on 1 page! Everything is Ajax, so there is no page reloading. There’s a tabbed media frame at the top, which can display images, video, maps, audio. Then there is a contents panel on the left, with an Ajax refreshing content pane in the middle.

Now relate that page to the delivery of course content. Wouldn’t it be great to deliver your content in an environment like that?

A Framework in Development

So, with that in mind, I am going to be developing a new framework which will concentrate on the delivery of new media on the web. So watch this space!


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Get Quality Backlinks AND Make Money!

Hi Guys,

I just found this new site, called Qassia, which offers it’s users unlimited one way backlinks to your site.

In return you just have to provide what they call ‘Intel’, which is either short articles, or bits of information on people, companies or places.

They also say they are going to display Adsense ads using your own Google Id, but it doesn’t look like this has been implemented yet.

It looks like an interesting idea, and is still in private beta at the moment.

Follow this link to sign up.

Give it a try, what have you got to lose?


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Building Traffic through Social Bookmarking

Hi Guys,

This video is for beginners on the scene, and it explains Social Bookmarking and how to use it to build traffic to your site.

Enjoy!

Click here to download this video


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iPaper and Internet Marketing

Well, I got a bit carried away and started writing a wordpress plugin for iPaper before could even talk about it!

There are a couple of great things about iPaper. Firstly, it looks cool, very web 2.0. No more downloading (unless you want to of course) pdf’s when you just want to have a quick scan through the contents.

Secondly is the monetization. This is the first time we have been able to monetize our documents with Adsense. Although we don’t take all the revenue. Scribd have said that they will give a ‘generous portion’ of the revenue, but won’t disclose exactly what that is.

If iPaper really takes off, it wouldn’t surprise me if Scribd didn’t just get rid of Adsense, and start selling their own ads. Watch this space!

So if you’re into creating articles, don’t forget to upload to Scribd aswell.

Cheers

Stu


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Scribd iPaper plugin for Wordpress

I have just created version 0.1 WP iPaper, the Scribd iPaper plugin for Wordpress.

Go to the download page.

Installation

There is only one php file at the moment. Upload this to /wp-content/plugins. Then go to Plugins and activate it.

Usage

There are 2 required parameters, and 2 optional ones:

Required: docId & access_key

These can be found on your Scribd documents page. Click on the information icon next to your uploaded document. There you will see the urls for your document, and in there are your docId and access_key.

Optional: height & width

The height and width of the embedded document. Currently the default height is hardcoded and set to 600 high and 400 wide. I will add a config page soon.

Example Usage:

ipaper docId=”12345” access_key=”a0s9d8a0s9d8” height=”600” width=”400” /

Please enclose the above in square brackets [], I have left them out to display usage.

Demonstration

Scribd

Enjoy!


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