A recent report in Business Week states that Google in now investing in a DNA screening startup Navigenics. The size of the investment is currently undisclosed.
This follows it’s 2007 investment of $4.4 Million in 23andMe.
So where, if anywhere, is Google heading with genetics?
Perhaps long term, when more is understood about the intricacies of DNA, we could be searching Google for a matching organ donor, a lost relative, or even paternal matches.
Or how about demographic targeting? Serving ads to only those with blue eyes, or hair loss traits, or weight problems.
Maybe it’s a bit far-fetched, but ultimately DNA is just lots of data. And if there’s one thing that Google can work it’s magic on, it’s data.
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